Lessons for next year.
1. Charge a small fee to ensure the proper amount of people, who want to attend are accounted for.
2. Update marketing emails with a number of clear communication of itinerary.
3. Create a form like a group app to allow other attendees to introduce themselves.
4. Business cards for the swag bags
5. Contact vendors 6 months before the event.
6. Limit the event to just one-day